The Pocono Business News (PBNEWS) is a regional media outlet dedicated to spotlighting businesses, innovation, and economic stories shaping the Pocono region. With a focus on small businesses, entrepreneurs, and community development, PBNEWS bridges the gap between local industry and readers eager to stay informed.
The Pocono Business News
A Voice for Local Growth
Client
EC Media Group
Duration
2 Week
Industry
Media
Bringing Local Journalism Online
The publication wanted to establish a professional online presence for the first time, a digital hub where business owners, readers, and advertisers could connect easily. The goal was to build a user-friendly, modern, and editorially flexible website that captures the publication’s local focus while maintaining a professional news feel.
Crafting a Fresh Media Identity
We designed and developed PBNEWS from the ground up with scalability and content flow in mind. The layout was built for clarity and engagement, featuring distinct story sections, a rotating hero carousel for top articles, and categorized content zones for industry updates, features, and editorials.
Custom post types were developed for News, Features, and Events using Advanced Custom Fields (ACF), ensuring editors can manage everything directly from the dashboard. We also added structured metadata for SEO, integrated social sharing options, and optimized performance for fast load times.
Every element, from typography to spacing, was designed to enhance readability and deliver a modern publication experience that works seamlessly on all devices.
A Digital Platform for Local Impact
The Pocono Business News now has a strong digital foundation, a fast, flexible website that empowers editors and engages readers. Since launch, the platform has become a central space for business owners in the region to stay connected and share insights. The publication now operates confidently as a digital-first news outlet built for growth.