HeyTimi App Design & Development
Summary
HeyTimi is a women’s health app designed to help people living with PCOS better understand their everyday experiences. It brings symptom and habit tracking, health education, meal ideas, medication reminders, and personal insights into one simple and supportive experience.
Client
Heytimi | Nortform Studio
YEAR
2026
PROBLEM
Living with PCOS(now referred to as PMOS) can mean dealing with symptoms that change over time, difficulty recognizing patterns, confusing health information, and the challenge of keeping track of everyday experiences. Many people are left trying to connect the dots between how they feel, their habits, symptoms, and conversations with healthcare professionals.
The challenge was to create an experience that makes this process easier without making health tracking feel like another task to manage. HeyTimi needed to be simple enough for everyday use while giving users a clearer way to record their experiences, learn about their health, and prepare for conversations with their healthcare providers.
Research & Process
The process started by looking at the everyday challenges people with PCOS/PMOS face when trying to understand and manage their symptoms. We focused on where existing health experiences can become overwhelming, particularly around complicated information, lengthy tracking processes, and the difficulty of turning scattered daily experiences into something meaningful.
These findings shaped the product around simplicity and consistency. Instead of asking users to record everything, the experience was designed around quick daily check-ins covering areas such as energy, mood, sleep, and cravings. The content structure was also planned to make educational information easier to explore, while features such as doctor-visit summaries and medication reminders addressed practical needs beyond daily tracking.
The design process focused on reducing friction, creating a calm visual experience, and making important information easy to find. Each part of the interface was considered around one question: how can we make managing everyday health feel simpler?
RESULT
I designed and developed HeyTimi as a calm, mobile-first health experience built around everyday use. The app combines quick check-ins, symptom and habit tracking, educational content, PCOS-friendly meal ideas, medication reminders, and doctor-visit summaries in one connected experience.
The interface uses simple navigation, clear information hierarchy, and a soft visual system to make the experience approachable. Rather than overwhelming users with data, HeyTimi helps them build a record of their everyday experiences that they can use to better understand their patterns and have more informed conversations with their healthcare providers.
Outcome
HeyTimi became a focused digital health product that brings everyday tracking, education, and practical health tools together in one experience.
The project demonstrates my ability to take a real user problem, translate research into product decisions, and design and develop a digital product around the needs of its users.
