Freeport Medical Supply Inc.
Summary
Freeport Medical Supply Inc. is a certified minority-owned and HubZone small business providing medical supplies and pharmacy services to Federal and State agencies across the United States. Alongside government procurement, the company operates a community-focused pharmacy offering services such as free delivery, diabetic education, immunisations, and compounding.
Client
Chucks Madu
Duration
Healthcare
YEAR
2025
PROBLEM
Freeport Medical Supply Inc. needed a clear and professional website that could communicate two distinct but equally important sides of the business: government medical supply procurement and community-based pharmacy services. The challenge was to present credibility and compliance for public-sector clients while remaining accessible and informative for everyday pharmacy customers.
The website also needed to reinforce trust, certifications, and reliability, which are critical factors for federal and state agencies evaluating vendors.
Research & Process
The research phase focused on understanding how medical supply companies and government contractors present trust, compliance, and capability online. Attention was given to how certified small businesses structure their messaging to appeal to procurement officers while still maintaining a human, community-oriented presence.
The audience research revealed two primary user groups: government and institutional buyers seeking legitimacy and proof of qualification, and local patients looking for pharmacy services that are convenient and reliable. This required a clear separation of content without fragmenting the brand.
The process centred on structuring information so that certifications, services, and credibility were immediately visible, while community pharmacy offerings remained easy to find and understand. Content clarity, accessibility, and straightforward navigation guided all design and layout decisions.
RESULT
The final website presents Freeport Medical Supply Inc. as a credible, trustworthy partner for government agencies while clearly communicating its community pharmacy services. The structure allows both audiences to quickly find relevant information without confusion.
The result is a professional, compliant, and user-friendly platform that supports government procurement efforts, improves public visibility, and strengthens the company’s digital presence across the U.S.
